|Variation Name||Conversions||Visitors||Conversion Rate||Δ||Statistical Significance|
A/B testing lets you compare the performance of two versions of a page by showing half your visitors one version of your site, and the other half the second. By comparing which version got more signups, sales, or any other metric, we can determine which version truly performs best.
Now you can verify any hypothesis with statistically significant data from an experiment done with your real traffic, rather than making uninformed decisions based on a hunch. Test everything that's important and remove the guesswork and dice rolling!